“next time you hear something akin to “that’s the worst idea I’ve heard in a long time.” Say “Perfect, when did you know it was awful?”
Ryan Jacoby’s do_matic:To get it right, be interested in being wrong.
Compare with Diego Rodriguez’s “Prototype as if you are right; listen as if you are wrong”.
Co-incidentally, or perhaps not, Ryan and Diego both work for IDEO.
