I'm an academic working in Design Research in Brisbane, Australia. I investigate how people use products and systems and tools in their lives.
Diego Rodriguez:
Once your prototype is ready for the world, it is important to listen as if you are wrong. You (and everyone around you) must be willing to respect the evidence that the prototype brings back, whether you like it or not. You must also go out of your way to put your prototype in to the world. Hiding it in a closet is only cheating the process, and ultimately, yourself.