Antonella is an attractive 28-year old woman who lives in Rome. Her life is focused on friends and fun, clubbing and parties. She is also completely imaginary. She was the guiding personality for the Ford Verve, a design study that served as the basis for the latest-generation Fiesta
This makes me so mad. Why does she have to be attractive? How is that in any way related to whether or not Antonella is a representative Fiesta owner?
Mr. Callum said, “Personalizing gives context to the information we have. Sometimes the target demographics are difficult to relate to by, say, a 35-year-old male designer.”
But if Antonella is 28 and loves clubbing in Rome, I bet lots of 35 year old male designers would love to “relate” to her. Probably over cocktails.
My guess is that these guys were using their 3D programming platforms like the horny geeks Gary and Wyatt from Wierd Science, to create their version of Lisa in their spare time and upper management decided that this was a more productive outlet.
I’m not sure how Antonella is all that different to Lisa, (the semi-magical computer-conjured character in Weird Science), actually.
(via Re*Move and Subzero’s editorial: Ford Has Designed A New Model and Her Name Is Antonella)